MTV SWITCH Poster Campaign
(Postgraduate Design Work / CREA 2012)
Developing a campaign for MTV’s carefree teenage viewers and at the same time spreading awareness on climate change was the challenge. We decided to go “the more you save the planet, the more you look good” way and created a small print campaign based on icon illustrations.
Our Concept: "SAVING THE PLANET, HAS ITS PERKS"
The randy and hopefully not at all inappropriate illustrations were created by myself and won the admiration of our Art Director during the course, as well as obtaining full grades on our assignment.
Creative Team:
Copywriters // Javier Pesci - Victoria Cassaretto
Graphic Designer & Illustration // Emma Shearer
Copywriters // Javier Pesci - Victoria Cassaretto
Graphic Designer & Illustration // Emma Shearer
